Meet Our Team
Who is Matt Yar?
For Matt Yar, motorcycles have never been just a machine—they’re a lifelong passion. With 18 years of twisting throttles on the roads of New Jersey and beyond, his love for two wheels is what drives him. That passion naturally evolved into a 15+ year career in the motorcycle insurance industry, where he’s helped countless riders protect their prized possessions.
But Matt is most at home with grease on his hands. He’s a true builder and mechanic who lives for the challenge of bringing an engine back to life or laying down a perfect paint job. His workshop skills are extensive, covering everything from engine and carburetor rebuilds to metal fabrication, welding, and custom bodywork on bikes, cars, and boats.
As a familiar face at nearly 100 motorcycle rallies and events, Matt is deeply embedded in the riding community. He now channels that wealth of hands-on experience and industry knowledge into creating authentic, high-quality content, using modern tools like AI and SEO to connect with and empower fellow enthusiasts.